Get to know the CEO

Asalamualykum!
My name is Mutiat Adams and I have been running Adé Kanmi since February of 2021. I started my business when I was a junior in high school Crazy, huh!
The idea to start my business came about a week before my 16th birthday in December of 2020. As you all know that's when the pandemic was still very much in full force. I was going through what I call the Iman blues.
It's a period in our lives where we start to question how good of a Muslim we are and if we are doing enough. As I was going through this period I realized a lot of things, but one thing that stood out to me was my lack of modest clothing ad confidence to wear them. So I decided I would start my modest clothing brand.
I was a doe-eyed girl naive to the realness of entrepreneurship. I jumped into this business with my basic knowledge in business management from a class I took in my freshman year and dreams of being able to design and sell modest clothing.
I struggled severely during the first year of my business. From lack of motivation to the constant feeling of imposter syndrome, I was a wreck. I was ready to quit after 4 months. I was ready to throw in the towel and admit to the fact that entrepreneurship just wasn't for me, but instead, I took time off and came back with even more will to continue.

As I am hitting the second year of being in business I realize just how much this means to me. In the beginning, it was mainly about the profits and personal gain but as time went on I began to realize that my customers weren’t just customers, they were beginning to become family. I was interacting with them, getting to know them, joking around, and having a laugh with them. I realized I don't just sell clothing, but that I'm selling a brand. I want to sell clothing that holds significance with the men and women who wear them every day but is also seen as a form of charity. By putting a smile on each of their faces as soon as they wear my clothing I know I have earned another good deed on my scale.

I know this is just the beginning of my journey Bi Idnillah, and I pray Allah (SWT) continues to place great barakah on my business. I pray that everyone who has shown great support to my business is met with a heavyweight on their meezan on the Day of Judgment.